Coppervale's Paul Shmotolokha was recently interviewed by Communications Technology journal for the article, Going Green Makes a Good Investment.

Facing a perfect storm of rising power costs, increasing demand for bandwidth and the resultant strain on existing facilities, the cable industry is looking for ways to reduce energy consumption and to increase access to alternative sources.

Specifically, according to Society of Cable Telecommunications Engineers (SCTE) statistics, in 2010, the cable industry paid some $1 billion for electricity. Should network growth be 50 percent by 2017, estimates show the power bill increasing to $2.5 billion annually. Bump growth to 100 percent, and the bill jumps to $3.5 billion.

Says Paul Shmotolokha, president and co-founder at Coppervale Enterprises, "Those who prepare their networks and optimize for efficiency will be in the best competitive position going forward. If you don't pay attention now, when energy costs go through their next cycle, it will be a death knell if you are not ready.”

Read the rest of the article here.